Marketing Strategy

David Aaker: Architect of Modern Brand Strategy

by Pocket Brand Builder
June 6, 2024

Introduction to David Aaker David Aaker, often referred to as the father of modern branding, has been a definitive voice in shaping contemporary understanding of… Read More »David Aaker: Architect of Modern Brand Strategy

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Scott Galloway: The Prophet of Digital Disruption

by Pocket Brand Builder
June 6, 2024

Introduction to Scott Galloway Scott Galloway is not just a professor at NYU Stern School of Business; he is a luminary in the digital landscape,… Read More »Scott Galloway: The Prophet of Digital Disruption